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  • Coaching & Leadership Development

  • Organizational & Strategic Assessments & Planning

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P R I N C I P A L

Laurie Koehler

Laurie Koehler, principal of Koehler Consulting, LLC, is an innovative strategist and transformative leader with over twenty-five years of experience in enrollment management, retention, student success, and marketing across public and private universities and liberal arts colleges.

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Higher Ed Marketing Lab - A podcast by ECHO DELTA

Enrollment management veteran Laurie Koehler joins Jarrett Smith to talk about the challenges facing enrollment management and key ways the practice needs to evolve. Topics include:

  • How the practice of enrollment management has evolved over the last two decades

  • Why enrollment strategy can’t be separated from institutional strategy

  • Five ways to improve how we attract, retain, and develop the next generation of enrollment leaders

  • Why it’s time for everyone to stop talking about discount rate.

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When thinking about growing future enrollment leaders, it’s sometimes easiest to turn to the practical and tactical skills that are expected of today’s chief enrollment officers. Analyzing data, developing strategy, and understanding markets are clearly necessary. Those seeking greater leadership roles, including as VPs, would be wise to consider some of the other key areas of focus we have identified.

  • I am a better enrollment leader because of Laurie.

    Costas Solomou, Vice President for Enrollment Management, former Dean of Admission

  • Thanks in large part to her efforts and the incredible team she built, GW made strong gains in our graduation and retention rates.

    Forrest Maltzman, former Provost and Professor of Political Science

  • At her core, Laurie’s empathetic approach to leadership, coaching, and mentorship is driven by her deep and abiding commitment to social justice, inclusion, diversity, belonging, equity, and access.

    Georgette Edmondson-Wright, Vice President for Student Success, Research and Experience, Global Enrollment Management and Student Success

  • Laurie is adept at identifying opportunities and challenges at an organizational, team, and individual leader level; asking the right questions to help others to see things in a new and different light; and working with others to co-create solutions.

    Mike Kohn, Chief People Officer

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